Singapura Finance is built on the characteristics of 'optimism, inspiration and confidence' hence our products and services cater to the everyday man. We equip our customers with product literature and our relationship managers will assist them in making an informed decision while understanding their needs and package practical deals to suit their lifestyle and fulfil their dreams. We aim to engage our customers' needs in bringing their every vision into reality.
Our Logo
Our vibrant colours of purple and orange reflect the infusion of new life and vitality into the existing business. The Phoenix symbolises the link to our history and our desire to retain many of the qualities that have served us well over the years. The Phoenix, being the emperor of all birds, signifies our ambition to become the leading financial institution of choice for Singaporeans. A bird that soars towards ever greater heights of success, it is a symbol of Singapura Finance’s determination and eagerness to seek and tap unexplored avenues of growth.
Our Chinese Name
Our Chinese name, Fu Ya, stands for prosperity and elegance. It links our roots to our future, reflecting the endeavors we have.
Our Core Values
At Singapura Finance, we believe that our values are our “guiding beacon” for organizational development and growth. At Singapura Finance, our core values are: Shareholder Value, People Development, Integrity, Customer Focus and Efficiency (S.P.I.C.E)
    We enhance our shareholder value by consistently delivering sustainable earnings in line with our prudent risk management framework.
    We value and develop our people and trust each other in delivering their best, fostering cooperativeness, teamwork and providing a supportive environment.
    We are open and fair in our dealings while maintaining highest integrity at all times. We strive for excellence and professionalism in what we do.
    We build trust and long-term relationships by being responsive and relevant to our customers' needs.
    We leverage on technology and process improvements for continual innovation, capabilities building and enhancement and operational efficiency.
Board Of Directors
Board Of Directors
Meet our board of directors..